I'm Rafa Jiménez. I firmly believe things are (more) useful when put into context. I always set the context to understand people, businesses, products, strategies, and more better.
Let me set the context for you, and I'll use bullet points to make it easier to read:
I've been working in digital analytics since 1999. Yes, Google Analytics wasn't even in Spain at the time. We worked with server logs.
I've worked with major brands in digital advertising, like Vueling, Mecalux, Panda Antivirus… I've sold digitally all over the world.
Mecalux: I managed over 2.4M/year of marketing budget.
Vueling Airlines: I managed over 10M/year of marketing budget.
I was a super-affiliate: That means I was generating over €100,000/month, buying ads on a CPM basis, and earning revenue on CPA sales.
Since 2014, I've developed several SaaS products:
Predictive Marketing.
Click Fraud Detection.
And my latest creation: Cookieless Analytics — the best alternative to Google Analytics today.
Additionally, since 2008, I’ve co-owned a marketing agency with my partner and friend Albert, making that our clients achieved terrific results like:
Petsonic: 5x revenue in 4 years from Google Ads.
I’m telling you all this because my professional life has been dedicated to Data and Sales—optimizing, measuring, and Selling.
Everything you read here will be content related to data and strategies focused on scaling businesses.
I’m very direct when I talk (and write)—I wouldn't say I like fluff or empty promises.
What I value most is my time and attention. Rest assured, your time and attention are just as important to me.
I’m glad you're here. I hope you enjoy this journey as much as I enjoy connecting with you.
Rafa Jimenez
Note: As you can guess, English is not my mother tongue. I’ll give you my best, so I apologize if you find some grammatical mistakes. I hope the quality of the content compensates for the errors.
